Overcoming IT Challenges in Mergers and Acquisitions

The chief benefits of acquiring or merging with another CG company are to create or expand new lines of service or enter new geographical markets and enhance the product portfolio. In economic times where organic growth is hard to come by, these are powerful considerations. Acquiring a smaller player can offer a large CG company greater flexibility and quicker time to market -a key advantage now as the economic climate means every minute and every dollar count more than ever. Smaller companies often achieve higher returns on their brand management activities -such an acquisition can quickly accrue to the larger organization’s bottom line.